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• About This Course

• Effective Business Communication

• Getting Started: Effective Business Communication

• Why Is It Important to Communicate Well?

• What Is Communication?

• Communication in Context

• Your Responsibilities as a Communicator

• Video: The Importance of Communication

• Video: NLP Communication Model

• Additional Resources: Effective Business Communication

• References: Effective Business Communication

• Sample Assessment: Communication Model Label Assignment

• Delivering Your Message

• Getting Started: Delivering Your Message

• What Is Language?

• Messages

• Principles of Verbal Communication

• Language Can be an Obstacle to Communication

• Emphasis Strategies

• Improving Verbal Communication

• Additional Resources

• Understanding Your Audience

• Getting Started: Understanding Your Audience

• Self-Understanding Is Fundamental to Communication

• Perception

• Differences in Perception

• Getting to Know Your Audience

• Listening and Reading for Understanding

• Video: Know Your Audience and Purpose

• Video: Culture, Context, Communication, and Power

• Video: Test Your Awareness

• Additional Resources: Understanding Your Audience

• References: Understanding Your Audience

• Effective Business Writing

• Getting Started: Effective Business Writing

• Oral versus Written Communication

• How Is Writing Learned?

• Good Writing

• Style in Written Communication

• Principles of Written Communication

• Overcoming Barriers to Effective Written Communication

• Video: Tone in Professional Writing

• Video: Avoiding Jargon and Slang

• Video: Writing for the Ear

• Additional Resources: Effective Business Writing

• References: Effective Business Writing

• Writing Preparation

• Getting Started: Writing Preparation

• Think, Then Write: Writing Preparation

• A Planning Checklist for Business Messages

• Research and Investigation: Getting Started

• Ethics, Plagiarism, and Reliable Sources

• Completing Your Research and Investigation

• Reading and Analyzing

• Additional Resources: Writing Preparation

• References: Writing Preparation

• Writing

• Writing

• Organization

• Writing Style

• Making an Argument

• Paraphrase and Summary versus Plagiarism

• Additional Resources

• References: Writing

• Revising and Presenting Your Writing

• General Revision Points to Consider

• Specific Revision Points to Consider

• Style Revisions

• Evaluating the Work of Others

• Proofreading and Design Evaluation

• Video: Polishing Your Writing

• Additional Resources

• References: Revising and Presenting Your Writing

• Feedback in the Writing Process

• Getting Started: Feedback in the Writing Process

• Diverse Forms of Feedback

• Qualitative and Quantitative Research

• Feedback as an Opportunity

• Additional Resources

• Business Writing in Action

• Text, E-mail, and Netiquette

• Memorandums

• Letters

• Business Proposal

• Report

• Résumé

• Sales Message

• Video: Text, Email, and Netiquette

• Video: How to Write a Business Letter

• Video: Memorandums and Business Letters

• Video: Business Proposals

• Video: How to Write a Resume Cover Letter and Resume

• Video: How to Write a Sales Letter

• References: Business Writing in Action

• Additional Resources

• Sample Assessment: Email Evaluation

• Sample Assessment: Business Letter Evaluation

• Sample Assessment: Sales Letter Evaluation

• Sample Assessment: Email in Action

• Sample Assessment: Memo in Action

• Sample Assessment: Business Letter in Action

• Developing Business Presentations

• Getting Started

• Before You Choose a Topic

• Choosing a Topic

• Finding Resources

• Myths and Realities of Public Speaking

• Overcoming Obstacles in Your Presentation

• 10.6 Additional Resources

• Nonverbal Delivery

• Getting Started

• Principles of Nonverbal Communication

• Types of Nonverbal Communication

• Movement in Your Speech

• Visual Aids

• Nonverbal Strategies for Success with Your Audience

• Additional Resources

• Organization and Outlines

• Getting Started

• Rhetorical Situation

• Strategies for Success

• Building a Sample Speech

• Sample Speech Outlines

• Organizing Principles for Your Speech

• Transitions

• Additional Resources

• Presentations to Inform

• Getting Started: Presentations to Inform

• Functions of the Presentation to Inform

• Types of Presentations to Inform

• Adapting Your Presentation to Teach

• Diverse Types of Intelligence and Learning Styles

• Preparing Your Speech to Inform

• Creating an Informative Presentation

• Additional Resources

• Presentations to Persuade

• Getting Started: Presentations to Persuade

• What Is Persuasion?

• Principles of Persuasion

• Functions of the Presentation to Persuade

• Meeting the Listener’s Basic Needs

• Making an Argument

• Speaking Ethically and Avoiding Fallacies

• Sample Persuasive Speech

• Elevator Speech

• Additional Resources

• Business Presentations in Action

• Getting Started: Business Presentations in Action

• Sound Bites and Quotables

• Telephone/VoIP Communication

• Meetings

• Celebrations: Toasts and Roasts

• Media Interviews

• Introducing a Speaker

• Presenting or Accepting an Award

• Serving as Master of Ceremonies

• Viral Messages

• Additional Resources

• Intrapersonal and Interpersonal Business Communication

• Getting Started: Intrapersonal and Interpersonal Business Communications

• Intrapersonal Communication

• Self-Concept and Dimensions of Self

• Interpersonal Needs

• Social Penetration Theory

• Rituals of Conversation and Interviews

• Conflict in the Work Environment

• Additional Resources

• Negative News and Crisis Communication

• Getting Started: Negative News and Crisis Communication

• Delivering a Negative News Message

• Eliciting Negative News

• Crisis Communication Plan

• Press Conferences

• Additional Resources

• Group Communication, Teamwork and Leadership

• Getting Started: Group Communication, Teamwork and Leadership

• What Is a Group?

• Group Life Cycles and Member Roles

• Group Problem Solving

• Business and Professional Meetings

• Teamwork and Leadership

• Additional Resources